Making the decision to take your business and brand into the social media world generates numerous reactions. Fear, frustration, excitement, anticipation and information overload are the ones we see most often.
But first, a warning: be careful out there. There are quite a few so-called “experts” who were dabbling across websites and companies for months or [...]

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Colin Welch of Silicon Beach Training recently began a fantastic discussion for LinkedIn’s Social Media Marketing group.  In “Making the Most of Social Marketing,” he provides an extensive list of social media resources, including background information, tools, and platforms.  Group members commented with a wealth of worthwhile additions.  We’ve compiled and organized a new list [...]

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Mobile app investment should grow significantly this year, according to a report from DM2PRO and Quattro Wireless. Spending on social apps, however, will stagnate even though more marketers have alrea
via App Usage to Soar in 2010 – eMarketer.

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The latest marketing news from Pepsi has been causing quite a stir in advertising and marketing circles. If you haven’t heard what they’re doing, let me fill you in. Each year, the Super Bowl means millions of dollars spent on TV advertising to reach what’s considered the largest, most ideal viewing audience your ad budget [...]

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Social Media, Web 2.0 And Internet Stats
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70 Usable Stats From The 2009 State Of The Blogosphere
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Ballywho Interactive was featured in 83 Degrees. 
http://www.83degreesmedia.com/innovationnews/ballywho011210.aspx

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As Facebook reached 350 million users worldwide, its largest single source of growth was still the US.Inside Facebook reported that the US gain of more than 4.5 million monthly active Facebook users
via Younger Americans Still Fueling Facebook – eMarketer.

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If you keep up with the news, you’ve seen the naysayers who insist social media is a fad and who question the need for businesses to invest in social media management consultants. Like any technology and marketing tactic, we’re sure that social media will evolve over time and who knows five years from now what [...]

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As we enter a new decade, we dive into an era of new language, too. You’ve no doubt heard it, maybe even used it yourself — a new lexicon used to communicate about business, social interaction and brand. Welcome to 2010 and a world of fans and followers powered by social media engagement.
Remember when being [...]

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