Social ROI

We understand that everyone works off of a budget. The only feasible way to justify spending now is the expectation of a greater return later. In between now and later we understand that you are expecting to be able to track our progress and have some level of metrics which support our value to you. By the nature of the internet, and specifically the platforms utilized for social marketing services we are able to provide you with these numbers. This is one of the benefits of our service that is not available in all of the traditional marketing forums. Not only can we give you exact figures, we help you interpret them. This provides insight into who the consumers who viewed your content are and allows us to use this information to identify demographic features. This detailed snapshot of your current and potential customer base will allow us to shape your future social marketing services, as well as provide you with information for other marketing functions.

What kind of factors can Ballywho track for you?

As we said, numbers are necessary to justify spending. Our devotion to social media monitoring allows us to provide you with workable metrics. We can measure your friends and fans on Facebook along with your followers on Twitter. We can track how many of each category you have and pull demographic factors about them. We will then strive to increase the number of people within your social media network so you can communicate with more customers. We can also track the topics that interested your base by monitoring which specific posts were shared or re-tweeted. If you have a specific advertising message that you want shared, we can work with the advertising arms of the various social media platforms to get your messages to the particular type of customer you want, minimizing waste and establishing your Social ROI. We measure website traffic as it relates to people reading your blogs and then proceeding to your home website.   We will be creating some of this traffic through the link building capability of our posts, but we can also track total traffic through your website if given permission. We have staff on hand who are experienced with available metric collecting tools such as Google Analytics that we can collect and interpret the data with.  Offering consultation on this and other useful outside sources is one of our functions as your social media marketing consultant.

What non-tangible returns can we expect?

Identification of your customer base is key to branding. Everyone must be positioned in a manner that increases the interest of consumers while differentiating them from the pack. Social media marketing is a means of communicating specific ideas, which when developed correctly; facilitate the branding of your company. We can talk about your contributions to the community and promote your community based events in blogs and microblogs to highlight your company’s commitment to social responsibility. We can discuss new equipment or processes that you have developed to detail your company’s technological prowess and brand you as an innovator. We can work with you to show the market how your company operates, what your core values are and why you are worthy of receiving people’s disposable income. We regularly make updates to your selected platforms and use them to mold perception of your company.